E-commerce - 6 reasons why you need a blog

On most web stores there is no such section as a blog, although the possibility of attracting traffic with it and the need for work on content marketing is not a secret for anybody.

Even if you have just started a business in e-commerce, there are many reasons why you should run it on the online store blog. And here are the ones that are worth paying attention to.  

Traffic

If you are willing to invest time and money in attracting traffic to the web store, blogging will in this case be one of the most effective methods. The fact is that due to this section, the amount of content on the site increases, most of which can be successfully adapted to target keywords. Quality additional content has a positive effect on indexing, new pages start to rank in the search, traffic grows both due to search engines, and thanks to the fact that users start sharing interesting materials in social media networks.

Online Shopping Expert 

Many online stores use content marketing to establish themselves as experts in the industry, ready to answer questions from users, share their advice and help solve problems. To this end, it is necessary to work on the added value of filling, to find out what it will help your potential audience and what problems it will solve.

Audience

Blog on the online shopping websites can be used as a tool to attract and retain the audience, as well as to establish contact with customers. If you regularly publish interesting content, some visitors return to the site to read something else interesting. Over time, they are becoming more and more, and a constant audience is beginning to form. Take a video on the topic, how you can use the products that you offer, publish several success stories of your customers - inspiring stories people especially like.

The ability to comment on publications allows your visitors to feel that they are part of a full-fledged community. As in the case of social media networks, respond to comments and questions, respond to appeals.

Loyalty to the brand

The bonus, derived from the previous paragraph, - attracting the audience via blog and publishing content that is interesting to it - contributes to the growth of customers loyalty. The blog plays an important role in the process of building a chain of actions that should help you in making a one-time customer permanent. You can have a good product or service, but the repeat sales rate will be low until you learn the techniques of building brand loyalty. And this is very important for business in the field of online e-commerce, unlimited geographic scope in terms of attracting buyers.

Inbound marketing tool

The term "inbound marketing" is translated as "incoming marketing". This concept was invented and brought into use by one of the creators of the popular foreign resource HubSpot - Brian Halligan. The essence of it can be reduced to three key areas of work:

·             Attraction of visitors to landing pages of a website;

·             converting them into customers or registered users;

·             analytics of the work done.

It is the blog on the website of the online store that is the platform to which streams of users from various sources are directed: guest articles, the issuance of search engines, social media networks and e-mail. Here the review of a popular product is positively perceived by users, in contrast to the direct advertisement of the page of this product in the online store catalog.

Viral effect

Provided that you publish really interesting content to your readers, with the growth of your audience will increase the viral effect of published materials. Users prefer to share articles with friends, which, in their opinion, are interesting or, better still, help to solve this or that problem. Just one viral publication can bring to the site of your online store not only hundreds of new visitors, but also a lot of potential customers who will make a purchase.

It is necessary to understand that the above benefits will not be achieved overnight, it may take a lot of time, but the investments will begin to pay off in the first few months. Each article in the online store blog will contribute to the growth of organic traffic, and many of them will remain relevant for months and even years. In this case, investments from your side are required only at the stage of creating and publishing materials, and the effect will be really long-term.