Marketing Trends-2018 from Apple's Leading Online Marketer
Roe Perry is the Director of Marketing and Customer Experience Management at Apple. She is obsessed with digital technologies in the field of marketing and considers the main passion of her life the realization of unique creative ideas aimed at improving the customers' impression of the product. Roe told me about top-end tools and strategies that will be shot in 2018.
Video Streaming
Video dominates in social networks - it's a fact. In 2018, a significant increase in video content is expected, especially in live mode. In 2017, the share of streaming video in the total volume of Internet traffic was 75%, and now there are no signs to suggest that this trend will fade with time. Studies have shown that users watch live video three times longer than the videos in the recording. Extending the timeframe and adding new interactive features to platforms such as Facebook, Twitter, Instagram and Snapchat only confirms this.
Mobile video advertising
According to Record, global spending on mobile video advertising will grow by 49% in 2018, reaching $ 18 billion. It is expected that the number of views of video advertising from computers and laptops will fall for the first time, while views from smartphones and tablets will grow by 25%.
Attracting an audience using robotic programs that offer users content that exactly matches their needs and needs will become one of the effective tools of high-performance marketing campaigns. According to analysts' assumptions, the use of AI for marketing purposes will grow by 53% over the next two years.
Sell video clips
Exporter - this is a short video with a simple and accessible description of the product or service. Visual components of such clips allow users to more clearly present the product without spending a lot of time. If both the description and the video are present on the web store page, then users choose to watch the video 4 times more often than reading the text.
Chat bots
According to Gartner estimates, by 2020 85% of online contacts in online stores will have to chat with chat bots. Such programs provoke users to ask questions and quickly offer answers to the most popular ones.
Viral content
At the word "viral" doctors have an association with diseases, and Internet users have cute images of seals and babies. In marketers, this word evokes thoughts about high brand recognition and large profits. In 2018, the virus content will not surrender. Of course, if you are sufficiently original and talented to create it.
Now for many, mobile gadgets have become another part of the body. A Smartphone is always at hand, anytime and anywhere. For the day the average user goes online from the mobile phone 75 times a day, and from different locations. Marketers can collect information about their activity for targeting and providing up-to-date data depending on the user's location. However, for this you need to get his official permission.
Internet users with an audience of subscribers from 1000 to 100 thousand people are 4 times more likely to receive comments than "stars" with millions of accounts. They usually occupy a certain niche, which facilitates the choice of an applicant suitable for the realization of your goals. According to statistics, 90% of users trust the opinion of authority in their field, while only 33% of the audience believes in advertising slogans.
Company Blog
More and more companies create their own online blogs to monitor advertising content. News and alerts about achievements, inspiring stories of buyers and customers, the current trends of the professional field cultivate trust and respect for the brand, allowing like-minded people to exchange opinions in comments and forums.
In 2018, these tools will help you to get ahead and achieve excellent results. Of course, this will require investment, innovation, trial and error, but the experience gained and the joy of winning it are worth it!
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